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Content strategy

10 tips to create a compelling piece of content from scratch

Creating written content is easy enough to achieve. Creating a compelling piece of content and delivering the message in a new, exciting way? That’s where this start-to-finish article will help you gain the foundational skills required to showcase subject-matter expertise and thought leadership in your industry. According to the Oxford online learner’s dictionary, thought leadership […]

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Content strategy

8 content research best practices

We’ve seen a breakout year for freelance writers and thought leadership creators, and there have been plenty of content research best practices that have accompanied the popularity of freelancing and writing. With Covid-19 proving that many still thrive when they’re working remotely, companies are hiring more remote workers and freelancers than ever before. Creating a […]

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Content strategy

Content strategy: 7 tips that help generate revenue

Planning a content strategy? We’ve created a framework to help you earn respect, drive traffic, and generate revenue, through the distribution of compelling pieces of content. Whenever you publish a piece of content, you’re signaling, not only to your customers but your competitors also, that you are an expert in your field and that you […]

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Content strategy

5 tips for effective branding market research

Investing in branding market research is a proven best practice to delight your potential customers. When you’re aiming to promote yourself or your business, having thorough branding market research is a must for informing your future marketing campaigns. Your potential customers are likely engaged on multiple different platforms where you would invest in marketing strategies, […]

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